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“It’s breathtaking”: “Shot on iPhone” videos win award at Cannes

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  A marketing success for the Cupertino company. Since 2015, Apple has been promoting the capabilities of its smartphone camera with the "Shot on iPhone" campaign. The campaign, created by the TBWA Media Arts Lab agency, was just awarded the Grand Prix for Creative Effectiveness this week at the 2025 Cannes Lions International Festival of Creativity in Cannes, France. After ten years of existence, this campaign is still as attractive as ever. Quoted by  MacRumors  , Andrea Diquez, CEO of the advertising agency GUT, emphasizes in this regard:  "Shot on iPhone" received the Grand Prix for its revolutionary ability to democratize creativity, transforming everyday moments into works of art. The campaign stood out as a masterclass in leveraging user-generated content to build a long-term platform with stunning execution." A showcase for the iPhone As a reminder, since the launch of this "Shot on iPhone" campaign, Apple has made a major impact on the percep...

Centre Plans Customised Incentive Scheme for Toy Industry, Moves Away from PLI Model

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 In a strategic policy shift, the Indian government is preparing to roll out a customised incentive scheme for the domestic toy industry, moving away from the Production Linked Incentive (PLI) model that had long been anticipated for the sector. According to a senior official, the proposed scheme is expected to mirror the structure of the recently introduced Electronics Component Manufacturing Scheme (ECMS), which offers differentiated incentives based on turnover, capital expenditure (capex), or a combination of both. "We are bringing in a sector-specific scheme for toys. It won't be under the PLI framework, but the objective is similar to what the government achieved with smartphones. The concerned ministry is finalising the details," the official said on May 19. The PLI scheme, launched to boost manufacturing across multiple sectors, offers financial rewards tied to measurable outcomes like increased production and sales. While successful in areas such as smartphone ...

Product-Bank’s Ultimate Guide to Finding the Cheapest Flights

  Traveling is exciting, but flight prices can quickly turn your trip into a costly affair. Thankfully,   Product-Bank   is here to help you find the cheapest flights with minimal effort. Whether you're booking domestic or international flights, using Product-Bank’s advanced features will maximize your chances of scoring budget-friendly tickets. One of the most effective ways to find cheap flights is by searching across multiple airlines simultaneously. Product-Bank’s search engine aggregates flights from a wide range of airlines and online travel agencies, so you don’t have to visit several websites. This comprehensive approach saves you time and ensures you see the best prices available. Product-Bank also suggests booking flights during “shoulder seasons,” the periods just before or after peak travel times. During these times, airlines often reduce prices to fill seats, offering travelers cheaper options. Product-Bank’s calendar view helps you identify these dates, mak...

Why Reforming the U.S. Pharma Industry May Prove Difficult for Trump

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 Former President Donald Trump has revived his pledge to lower prescription drug prices if re-elected. However, systemic barriers—including entrenched pharmaceutical lobbying, complex regulatory pathways, and economic reliance on pharma innovation—make substantial reform challenging. Even previously proposed measures faced legal pushback and political gridlock. While populist rhetoric on drug pricing appeals to voters, actual structural reform is likely to be slow and contentious. If you can provide the article text, I can rewrite the entire piece for you.

The Smart Way to Buy Digital Products Online

  In today's digital-first world, it's easier than ever to   Buy Digital Products   from the comfort of your home. Whether you're looking for eBooks, online courses, software, music, or design templates, the internet offers a wide variety of options tailored to meet your specific needs. Digital products come with several advantages. They’re delivered instantly, which eliminates waiting times and shipping costs. Plus, they’re environmentally friendly since they don’t require physical materials or packaging. You can download, store, and access them from multiple devices, which makes them incredibly convenient for both personal and professional use. When you  Buy Digital Products , you gain access to an ever-growing library of resources. Many creators regularly update their products with improvements, new features, or bonus content, often free of charge. This makes digital purchases more than just a one-time transaction—they become a continuous source of value. Another ...

Maximize Comfort and Style with a Corner Sofa

 A  corner sofa  is a perfect way to maximize both style and comfort in your living room. Not only does a corner sofa offer an inviting atmosphere, but it also helps to make the most of your space by filling up those often-underutilized corners. Why Opt for a Corner Sofa? Space-Saving Design: Ideal for smaller rooms, corner sofas take advantage of room corners, ensuring no space is wasted. Enhanced Comfort: With deep cushions and plenty of seating, they provide a comfortable space for relaxation. Stylish and Modern: Available in various colors, materials, and designs to suit any décor. Flexible Configuration: Many corner sofas come with detachable pieces that can be rearranged to fit your needs. Types of Corner Sofas L-Shaped Corner Sofas: Perfect for compact rooms, they offer a sleek, modern design while providing ample seating. U-Shaped Corner Sofas: Great for larger rooms, offering maximum seating for larger families or social gatherings. Reclining Corner Sofas:...

How to Open a Free Demat Account in Just a Few Steps

Looking to start your investment journey? Open Free Demat  Account Online  today and enjoy hassle-free trading with zero setup charges. A free Demat account allows you to securely hold and manage your shares electronically, providing convenience and efficiency for investors. With fast online processes, you can open an account in minutes and gain access to a wide range of investment options, including stocks, mutual funds, and ETFs. Whether you're a beginner or an experienced trader, a free Demat account is your gateway to smart investments. Start trading today by choosing a platform that lets you Open Free Demat Account effortlessly! Here are some helpful tips for Demat Account Opening : 1. Research the Broker Choose a broker or depository participant (DP) with a good reputation and competitive charges. Compare their services, transaction fees, annual maintenance charges (AMC), and customer support. 2. Understand Account Types Decide whether you need a basic services demat ac...