“It’s breathtaking”: “Shot on iPhone” videos win award at Cannes

-

 A marketing success for the Cupertino company.


Since 2015, Apple has been promoting the capabilities of its smartphone camera with the "Shot on iPhone" campaign. The campaign, created by the TBWA Media Arts Lab agency, was just awarded the Grand Prix for Creative Effectiveness this week at the 2025 Cannes Lions International Festival of Creativity in Cannes, France.

After ten years of existence, this campaign is still as attractive as ever. Quoted by MacRumors , Andrea Diquez, CEO of the advertising agency GUT, emphasizes in this regard: "Shot on iPhone" received the Grand Prix for its revolutionary ability to democratize creativity, transforming everyday moments into works of art. The campaign stood out as a masterclass in leveraging user-generated content to build a long-term platform with stunning execution."

A showcase for the iPhone

As a reminder, since the launch of this "Shot on iPhone" campaign, Apple has made a major impact on the perception of mobile video, and highlighted advanced features, such as Cinematic mode, optical stabilization, low-light capture and ultra-wide angle. These tools can be used by amateurs as well as professional filmmakers.

Short films like Fursat , made entirely with an iPhone 14 Pro Max, illustrate the power of these technologies, as we previously mentioned. The integration of Deep Fusion, Action Mode and macro photography allows, in addition to obtaining images of remarkable sharpness and creativity, and this is what caught the eye of the jury at Cannes.


Comments

  1. JacklinJune 20, 2025 at 3:26 AM

    This post really hit the sweet spot between humor and meaning. Just like funny birthday cards for friends, it brought a smile while still making a heartfelt point. Thanks for sharing your wonderful perspective!

    ReplyDelete

Post a Comment

Popular posts from this blog

Harnessing Innovation with Rajesh Joshi Chariot Media for Market Leadership

-
  Innovation lies at the heart of Rajesh Joshi Chariot Media's approach to digital marketing, making them an indispensable partner for businesses aspiring to achieve market leadership. With a keen focus on leveraging cutting-edge technologies and emerging trends, Rajesh Joshi Chariot Media empowers brands to stay ahead of the curve and capture the attention of their target audience. One of the key advantages of partnering with Rajesh Joshi Chariot Media is their proactive stance towards innovation. They continuously explore new avenues and adopt innovative strategies that drive engagement, enhance brand visibility, and foster customer loyalty. Whether through AI-powered analytics, immersive digital experiences, or interactive content formats, Rajesh Joshi Chariot Media ensures that brands stand out in a crowded marketplace. Moreover, Rajesh Joshi Chariot Media excels in integrating creativity with technical expertise to deliver compelling marketing solutions. From conceptualizing ...
Read more

Baroness bruck twitter

-
Image
  The Twitter (now X) account of Baroness Bruck (@BaronessBruck) has garnered significant attention for its commentary on royal family dynamics, particularly focusing on the British Royal Family and the controversies surrounding Prince Harry and Meghan Markle. The account, which describes its user as a "romantic Historian" with an interest in "Old World relic, elegance nostalgic," has been active for years, amassing a following for its outspoken and often polarizing posts. However, its trajectory and tone have sparked widespread discussion, with many users noting a dramatic shift in its stance over time. Early Content and Reputation Initially, Baroness Bruck’s account was known for its pro-royal family perspective, particularly supportive of Prince William and Catherine, the Prince and Princess of Wales. The account frequently posted threads compiling news articles and commentary, often critical of Harry and Meghan, including allegations of media manipulation and co...
Read more